Joia began her career as an on camera host which quickly landed her in the world of modeling. With several international and national commercials under her belt, she's been the featured model alongside celebrities such as Trey Songz, Snoop Dogg, Trinidad James and Young Dolph. Throughout her career as an on camera host and model she gained a massive online following. Joia now uses her following to educate the public on social issues and plays a huge role in the natural hair movement as well as the body positive movement. She's thorough in healthy eating, exercise, and loving yourself regardless of appearances. Healthy hair, body, and profession is a lifestyle that Joia advocates for and hopes to imprint her message on every soul she encounters.